The yearly ETO show is finally upon us! Hosted in Birmingham UK, it is a great opportunity for businesses, wholesalers, manufacturers and sex bloggers to get together, forge working relationships, make money and improve their business. This is usually followed by an award show for businesses, companies and people that have excelled in the industry and deserve recognition.
This year we at SelecteProducts got the chance to attend! We couldn’t be any happier! We got our outfits picked, special T-shirts printed up and hair and nails done. Hotels were expensive, but camping sites not, and the boss just so happened to have a caravan laying around- perfect hey?
The weekend started with a long car trip to Birmingham on saturday 22nd of june, all of us nervous an excited, not knowing what to expect. We eventually made it to coventry, where our campsite was, checked ourselves in and made up the caravan before heading out to a local supermarket for supplies. Indian takeaway and beer was on the cards, and we enjoyed a hot meal outside, as the evening descended peacefully upon us. We took the opportunity of a free evening to modify our t-shirts ready for the show.
We did have T-shirts printed in our pink colour, the AdultoysUK lips logo printed right across the front, and on the back shoulder. Our website QR code was also printed, and we received plenty of compliments, and plenty of scans too. Unfortunately a slight ‘mix up’ at the printers meant that Julian, the company Director had to wear a white T-shirt, but not to the detriment of the concept.
The day of the ETO show, sunday 23rd of june, we woke up, grabbed a hot shower then got ourselves ready. Hair, make up, clothing, shoes and business cards! A quick dash to a local supermarket was required for breakfast in a hurry, then we parked up at Birminghams NEC and entered the pavilion where the show was being held. Our passes were printed off, we were given ETO bags and then entered the maze of amazing stalls and stands advertising their wares.
Our main aim was to build relations with wholesalers, manufacturers and bloggers, source new products and also enquire about white labelling and own branding products. We saw several fetish wholesalers- with an aim to create a niche in the industry as a big fetish distributor, it was worth networking, sampling and sourcing products and putting ourselves out there as a potential customer to the big wholesalers and the smaller manufacturers such as Kinky Monkey and Black and Blue.
We managed to secure a meeting with a famous sex blogger Cara Sutra in the hope that she may help open our shop and also do some work with us for the blog and the website, and had a wonderfully productive chat with her and with Digital Harlot- who does photography in the sex industry.
Our new found working relationships include E-stim who manufacture Electrical Stimulation Goods, Pasante (the ENORMOUS condom brand!)and Creative Conceptions among wholesalers that we are already very familiar with such as ABS holdings, Net 1on1 and RocksOff.
The award ceremony was after the show and the after party proved a massive success for networking: Julian had a fantastic conversation with a Lady from Nice ‘N’ Naughty and the content girls had a meet up with Emma from Emma Shoes.
All in all, the weekend was an absolute goldmine of information, communication and new experiences, and saw us well on the way to opening our shop, updating our website and making a big name for ourselves in the industry!